Unified Voter Profile™
One voter. One profile. Every mode.
The Unified Voter Profile™ is the record underneath Politogy VRM™. Every voter gets one profile and every text, door, call, survey and signature writes to it. It's the engine of Voter Relationship Management.
What's on a profile
Know every voter. Not just their address.
A profile starts with the voter file and gets sharper every time someone on your team makes contact. Who they are, where they vote, how they vote and what moves them.
Identity.
Name, party, registration status and registration date.
Contact.
Mailing and home address, phones and emails.
Geography.
County, precinct, city, school district and every legislative and congressional district.
Vote history.
Every election they voted in and how they voted.
Your relationship.
Tags, notes, contact log and custom fields.
Your campaign.
Doors knocked, calls made, poll answers and outcomes.
Your petition.
Signature status and follow-up.
Enhanced data.
Phones, emails and demographics added through Data Enhancement.
One profile, not three copies
Modes are views. The voter is one.
Relationship, Campaign and Petition Mode each look at the same profile through their own lens. Nothing gets copied. Nothing gets out of sync. Each mode keeps its own compliance.
The best number wins
Your team's intel beats the state's paperwork.
When your team updates a phone or an address it becomes the number you see. The voter file is the baseline. Enhanced data fills the gaps. Old values are kept as backups and never deleted.
Data health
Stop paying to text landlines.
VRM knows which numbers take texts, which are landlines and which appear dead. Landlines and dead numbers are pulled from every text blast before it sends, at no charge. Your phone bank still gets the landlines.
Tribes
Your lists build themselves.
Filter on anything on the profile and save it as a Tribe. Membership updates on its own. A new Republican registers in your precinct and they're in your Tribe the next morning.
The next race
No more starting over.
Everything your organization learns stays on your profiles race after race. And every campaign on VRM makes the whole network sharper: fresher phone numbers, dead numbers flagged, issue stances from petition signers and turnout patterns you could never build alone.
Data & security
Your notes are yours. Period.
Your tags, notes and contact history are visible only to your organization. No other account ever sees them. Every export is logged with who ran it and when.
Your first move
Every contact makes it smarter.
Start free in Relationship Mode. Import your contacts and watch your first profiles fill in.
Start your 14-day free trial in Relationship Mode. Qualify for upgrade to Campaign or Petition Modes inside.